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Backlash Unveils Bigger Issues with YouTube

Backlash Unveils Bigger Issues with YouTube

by: John Frazier Over the past few weeks, a number of U.S. corporations, including Verizon, Johnson & Johnson, AT&T, PepsiCo, and McDonald’s have pulled their ads from the video-sharing site, YouTube. The reason? The companies have complained their ads...
10 CEOs Make Predictions For Marketers

10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies. Marketers will use AI to take the guesswork out of predictive modeling: Pini Yakuel, CEO, Optimove AI-based bots...